Charity Language Tracker
NEWBuzzword and keyword frequency analysis across charity annual reports. Tracks 43 terms in 10categories to reveal how the sector's language evolves over time.
Category Breakdown
Mention Distribution
By Category
Category Trends Over Time
Term Frequency
Showing 20 of 43 terms
Emerging & Declining Terms
Declining
Top Charities by Language Diversity
Sector Language Profiles
Which sectors use which types of language most heavily in their annual reports.
| Sector | Social | Te Reo | Audit | Impact | Wellbe | Sustai | Co-Des | Innova | Total |
|---|---|---|---|---|---|---|---|---|---|
| Unknown | 5.6K | 5.1K | 4.3K | 4.0K | 2.6K | 2.6K | 2.0K | 519 | 26.9K |
Notable Findings
“Equity”is the most mentioned term overall, but this is likely inflated by standard financial language (“equity” in balance sheets and audit reports) rather than social equity references.
Te reo Maori terms collectively form one of the largest categories. This indicates strong cultural language adoption across the NZ charity sector, particularly terms like whanau, mana, and kaitiakitanga.
“Co-governance” (appearing in approximately 0.4% of documents) and “artificial intelligence” (approximately 1.2%) are among the rarest terms. When these do appear, they may be genuinely signal-bearing, indicating charities actively engaged with emerging governance models or technology.
“Going concern” appears across a large share of documents. This is standard audit boilerplate and does not indicate financial distress on its own.
Wellbeing language appears more widely than sustainability terminology, suggesting it has overtaken sustainability as the dominant social framing in the NZ charity sector.
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Data sourced from Regex analysis of annual reports filed with Charities Services. Our datasets may not be complete. Automated analysis can produce errors. If you believe any data on this page is incorrect, please contact us at hello@nzxplorer.co.nz.
For informational purposes only. Not investment advice.